Saturday, June 13, 2009

MAKE IT COUNT // The Element Story

'MAKE IT COUNT' the Story behind environmental company
Element, Formed in 1992 in California by Johnny Schillereff a pro skater who skated for a team called Underworld Element Skateboards. After years of following a wayward path he decided to turn his life around! He wanted to do something positive with his life. Around that time Underworld Element Skateboards had tons off problems and nobody could get along. Eventually most of the riders left. Johnny then had a choice. He could try to fix Underworld or start something totally new. He choose a little bit of both. He took ownership of Underworld Element. He called it Element Skateboards! He also made several other big changes! Element Skateboards is one of the best skateboard companies in the skateboarding world today!

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